This content is intended for licensed life insurance agents.
Business planning using life insurance
Small business, big opportunity
Small business owners are more aware than ever of the need to protect their businesses. However, most don’t know how life insurance could be an important tool in protecting their life’s work.
Small businesses — there are approximately 33.3 million of them — comprise 99.9% of U.S. businesses and 45.9% of the country's private workforce employees.1
Knowledge is power
To help demonstrate the many ways life insurance can add powerful benefits at every stage of the business life cycle, we've prepared a comprehensive guide.
Three strategies that can help drive sales
Executive bonus
Using life insurance to fund nonqualified deferred compensation arrangements can be a powerful tool to help attract, retain, or reward top talent.
Key person
Key employee life insurance can help protect against the loss of a critical employee's contributions and expertise.
Buy-sell agreements
Learn about buy-sell agreements — and how they can be a powerful business succession tool.
Adavanced Markets
The Advanced Markets Group is your go-to resource for business, estate, and tax planning guidance from experienced industry professionals.
Planning guide & resources
Jump-start your sales with a suite of tools and resources that explore benefits life insurance can offer small businesses.
Business planning
field guide
Everything you need to know in one place
Business planning
fact finder
What you need to know to help design the best solution for your client
Quick reference guide
business entities
Formation and taxation of business organizations
Taxation of employer-owned life insurance
Overview of tax considerations and requirements
Contact your sales partners at Transamerica for help designing policies for your business clients.
1 "2023 Small Business Profile," U.S. Small Business Administration, Office of Advocacy, 2023
2 "State of the American Workplace report," Gallup.com, February 6, 2020
3 “Solving Succession Problems in Family-Owned Businesses,” Gallup.com, April 8, 2019