Small business, big opportunity

Small business owners are more aware than ever of the need to protect their businesses. However, most don’t know how life insurance could be an important tool in protecting their life’s work.

Small businesses — there are approximately 33.3 million of them — comprise 99.9% of U.S. businesses and 45.9% of the country's private workforce employees.1

Three strategies that can help drive sales 

Executive bonus

Using life insurance to fund nonqualified deferred compensation arrangements can be a powerful tool to help attract, retain, or reward top talent. 

Key person

Key employee life insurance can help protect against the loss of a critical employee's contributions and expertise. 

Buy-sell agreements

Learn about buy-sell agreements — and how they can be a powerful business succession tool.

Adavanced Markets

The Advanced Markets Group is your go-to resource for business, estate, and tax planning guidance from experienced industry professionals.

Planning guide & resources

Jump-start your sales with a suite of tools and resources that explore benefits life insurance can offer small businesses.

Business planning
field guide

Everything you need to know in one place

Business planning
fact finder

What you need to know to help design the best solution for your client

Quick reference guide
business entities

Formation and taxation of business organizations

Taxation of employer-owned life insurance

Overview of tax considerations and requirements

Contact your sales partners at Transamerica for help designing policies for your business clients.

1 "2023 Small Business Profile," U.S. Small Business Administration, Office of Advocacy, 2023​

2 "State of the American Workplace report," Gallup.com, February 6, 2020

3 “Solving Succession Problems in Family-Owned Businesses,” Gallup.com, April 8, 2019