The Great Cash Reallocation
Now is an opportune time to help your clients move their cash off the sidelines.
With a high interest rate environment, many of your clients might be holding a high level of cash. If the Federal Reserve ends its rate hiking cycle in 2024, as expected, many of those same investors may look to redeploy their cash in other long-term instruments.
Get your clients reinvested now.
Conversation guides for moving money
Use these three guides to start and lead crucial discussions with clients that will educate them on the many benefits of reinvesting now.
1. Setting the stage
Educating on the Opportunity
- What’s led to the recent performance of cash
- What may come next in the rate cycle
- The benefits and limitations of cash
2. Behavioral framework
Addressing investor mindsets
- Identifying common biases
- Approaching conversations with empathy
- Offering changes to fixed income allocations
3. Action plan
Reallocating your clients' cash
- Importance of bonds in asset allocation
- Maintaining yield through rate cycles
- Benefits and risks of bond exposures
Insights, ideas, and more
Complement the guides with these client-approved materials to further direct clients on their investing journeys.
What happens after CD rates peak?
Historically, fixed income assets have delivered strong returns.
Fed pivot and fixed income opportunities
The time after a rate hike cycle has historically been an attractive entry point.
Market rebounds outlast declines
History shows us that after market declines, a growth period follows that does more than merely recover the losses.
Investing for a brighter financial future
We focus on delivering measurable results through a diverse array of mutual funds that aim to provide confidence in any market environment. Our track record demonstrates our commitment to customers, and it has helped make us a pioneer in the sub-advised mutual fund business.
Important information
Transamerica Funds are advised by Transamerica Asset Management, Inc. (TAM) and distributed by Transamerica Capital, LLC. member of FINRA. 1801 California St., Suite 5200, Denver, CO 80202.
For Broker-Dealer Use Only. Not for Use with the Public.