Transamerica Earns Prestigious Awards for Campaign Empowering Financial Advisors

December 11th, 2024

Transamerica is proud to announce that its “The Great Cash Reallocation” campaign has been recognized by two leading organizations:

The Investment Management Education Alliance (IMEA) awarded Transamerica the 2024 STAR Award for Advisor Content/Value Add Programs/Practice Management.
The Gramercy Institute honored Transamerica with the Focus Award – Single Country (Multi-Media Tie) at the Asset Management Marketing Awards.

Guided by our mission of helping people live their best lives, this campaign equips financial advisors with conversation guides and resources to help customers redeploy cash savings into long-term investments—enhancing their financial security.

These awards underscore Transamerica’s innovative approach to addressing a pivotal market moment. Learn more about how this campaign is driving meaningful conversations and outcomes: The Great Cash Reallocation Toolkit.