Celebrating the 2025 Eddy Awards
Transamerica proudly congratulates our valued retirement plan clients for their exceptional achievements at the 2025 Eddy Awards presented by Pensions & Investments. These remarkable participant communications and education campaigns received nine Eddy Awards across multiple categories, resulting in the most client wins ever for Transamerica, and underscoring our clients' commitment to excellence in retirement communications.
Plan sponsors honored at this year’s Eddy Awards include:
Plan Transitions Category:
- 1st Place: The Coca-Cola Company – BODYARMOR Plan Transition. The Coca-Cola Company expertly guided BODYARMOR employees through a retirement plan merger with transparent, multi-channel communications. Their clear and accessible approach empowered employees, enabling confident decision-making throughout the transition.
Special Projects Category:
- 1st Place: Trek Bicycle Corporation – Employee Benefits Fair. Trek Bicycle's engaging Employee Benefits Fair creatively leveraged bicycle metaphors to illustrate retirement concepts, significantly enhancing employee participation and understanding.
- 2nd Place: Northwell Health – Age 60 Outreach. Northwell Health successfully supported employees nearing retirement age with tailored, personalized outreach, making retirement education approachable and practical.
- 2nd Place: Red Wing Shoe Company – Freedom to Save. Red Wing Shoe Company's "Freedom to Save" campaign effectively inspired employees by connecting financial independence to the patriotic spirit of Independence Day.
- 2nd Place: Memorial Healthcare System – Retirement Plan Changes. Memorial Healthcare System delivered impactful, multi-touch communications, clearly detailing enhancements to retirement plans and increasing employee engagement.
- 3rd Place: Savannah River Nuclear Solutions, LLC – Sweeten Your Retirement Savings. Savannah River Nuclear Solutions, LLC captured employees' attention with an imaginative "peaches-and-cream" theme, vividly illustrating the benefits of maximizing retirement contributions.
Ongoing Investment Education Category:
- 2nd Place: Red Wing Shoe Company – Let's Talk About Retirement (Mini-Video Series). Red Wing Shoe Company simplified retirement education with their innovative mini-video series, effectively demystifying complex retirement planning concepts and fostering strong employee engagement.
- 3rd Place: Northwell Health – Engaging a Diverse Workforce. Northwell Health's cloud-based educational hub provided personalized, engaging resources explicitly tailored to the needs of their diverse workforce, promoting greater retirement readiness.
As a retirement plan provider, Transamerica received a 2nd place award in the Ongoing Investment Education category. Transamerica's Managed Advice® Reminder Campaign utilized targeted messaging to significantly increase participant enrollment, highlighting the simplicity and effectiveness of managed accounts. The campaign was delivered to all participants in retirement plans that offer the Managed Advice service.
“We’re incredibly proud of our clients and their accomplishments at the Eddy Awards,” said Oriana Freidenberg, Head of Customer Experience and Marketing at Transamerica. “These recognitions reflect their creativity, dedication, and success in empowering employees to achieve their best financial outcomes. We’re honored to serve as their trusted retirement plan provider and look forward to continued collaboration in supporting their goals.”
Transamerica is dedicated to being America’s leading middle market life insurance and retirement company. To learn more about Transamerica and how the company is helping people live their best lives, visit transamerica.com.
About Managed Advice®
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Important: The projections or other information generated by the engine regarding the likelihood of various investment outcomes are hypothetical, do not reflect actual investment results, and are not guarantees of future results. Results derived from the tool may vary with each use and over time. Please visit your plan website for more information regarding the criteria and methodology used, the engine’s limitations and key assumptions, and other important information.
Transamerica’s Advice Services includes Managed Advice® and Advisor Managed AdviceSM. The Managed Advice® service is available within employer-sponsored plan or an IRA and is offered through Transamerica Retirement Advisors, LLC (“TRA”), an SEC registered investment advisor. In a retirement plan, the investment options used in Managed Advice® are selected by your plan sponsor/plan fiduciary. In an IRA, the investment options used in Managed Advice® have been selected by an independent, third-party registered investment advisor, who acts as a fiduciary for lineup selection. The Advisor Managed AdviceSM Service is offered through your retirement plan’s third-party registered investment advisor and TRA, and investment options are selected by your plan sponsor/plan fiduciary. TRA does not select or endorse any of the investment options available in a plan or in an IRA. Investment options may include Transamerica proprietary investment funds or stable value products offered by Transamerica affiliates. Transamerica Retirement Solutions and TRA are affiliated companies. Morningstar Investment Management, LLC®, a wholly-owned subsidiary of Morningstar Inc. is an SEC-registered investment advisor that serves as an independent financial expert and provides the underlying investment advice and portfolio management methodology for Advice Services. Neither Morningstar nor your plan’s third- party registered investment adviser (as applicable) is affiliated with any Transamerica companies. Please see the Advice Services agreement as applicable for more information on the terms and conditions that apply as well as the information provided to you in Form ADV Part 2A. Investment return and principal value will fluctuate with market conditions, and you may lose money.
